COUNTING DOWN THE HOURS
See You In Paris
Throughout the duration of the Olympic Games in the City of Light, from July 12th to August 15th, we’re partnering with iconic Parisian brand, Merci, setting up at 111 Bd Beaumarchais with a month-long pop-up that will host a series of running events, exclusive launches and more. On the centenary of the Olympic Games being held in Paris in 1924, we celebrate the spirit of the amateur and the summer of sport ahead of us with the new Federation Collection, inspired by the opening ceremony of the biggest sporting event in the world; a timeless (and timely) collection that encompasses the lifestyle of the modern amateur athlete.
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