Fran Is Back

Apr 20, 2026, 5:01 PM•tomboyx

You may have caught a headline or two but here’s the real story. In 2013, Fran Dunaway and Naomi Gonzalez built tomboyx from the ground up. In 2021, Fran stepped back as CEO, handing the reins to a new wave of leadership. But now she’s ready to return. And she didn’t come alone.

Seujan Bertram steps in as CEO, a powerhouse leader who’s been waiting to lead a brand that so comprehensively aligns with her values: “My role is to make sure the business is as strong as the mission — we want to keep showing up for our community and make a meaningful difference in people’s everyday lives.”

So what does this mean for you? It means the bar just got higher. Those less-than-5-star reviews? Gone. Prints you don’t vibe with? Fixed. We’re back at Pride. We’re back to being deeply involved with LGBTQ+ organizations and charities. A new era begins today.

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tomboyx
5628 Airport Way S Suite 170 Seattle, WA 98108

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