The Colorado Rapids will reimagine the Rapids brand and visual identity, led by the results of the first phase of the One Club, One Legacy fan feedback initiative.
The club found a resounding alignment amongst fans around a refined brand direction – one that deepens the meaning and identity of “Rapids,” while recognizing and building upon more than 30 years of history.
What does this mean?
- Clarifying the purpose and meaning of Rapids - who we are (Brand Identity)
- Reimagine and modernize the current crest, secondary marks, colors and imagery to improve focus, consistency, and impact across all platforms -what we look like (Visual Identity)
What’s Next:
Over the coming months, the Rapids will continue to work alongside Name & Number, having brought on ModestWorks, a strategic design studio specializing in the development of memorable brands, to lead the design process.
Fans will continue to play a meaningful role in the next phase through potential feedback sessions, focus groups, supporters’ touchpoints and club stakeholder reviews.
How To Get Involved:
Fans interested in participating in the brand identity project or providing feedback on any of these areas, please head to the link below!
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