To the Ritual moms,
I’ve been thinking a lot about expectations lately, and how much of motherhood is unlearning them. It’s a constant reminder that you can’t control everything and you weren’t meant to. In some ways, it really takes the pressure off.
It also brings into focus what we should expect when it comes to our health. When I was pregnant with my first, I found my expectations totally unmet. I needed clean, clear prenatal support, and what I found was no transparency, no proof, no real standards. So I decided to build what didn’t exist. Since then, Ritual has always been about something bigger: the belief that women deserve products and information they can trust.
This year alone, that’s meant everything from helping pass legislation that requires greater transparency around heavy metals in prenatals, to investing in gold-standard clinical research. Our landmark study on our Essential Prenatal Multivitamin proved the impact that supplementation can have for moms and babies during pregnancy.
Across it all, what I keep coming back to is this: you don’t have to have everything figured out to expect better. You have a right to high standards. I’m really grateful to be on this journey with you. Let’s keep raising that bar, together.
—Kat,
Founder & CEO of Ritual
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