Kind of surreal

Feb 27, 2025, 1:15 AM•ridge

Hey,

Daniel here, founder of Ridge.

It's officially been 12 years since we launched Ridge.

That's 4,380 days of me waking up surprised that so many people want to carry our wallets.

When my dad and I started with our Kickstarter back in 2012, we were just trying to solve a problem that bugged us: wallets were too bulky, too inefficient, and frankly, not built to last.

Fast forward to today—5 million wallets and more than a few gray hairs later—and what started in our garage has turned into something neither of us could have imagined.

What means the most to me is that you've been along for this ride. Whether you've been with us from day one or just discovered us recently, your support has transformed a simple idea into something that's touched millions of lives. That part never gets old.

To celebrate this journey, we're launching our once-a-year Anniversary Sale with our best discounts of the year.

Everything from wallets to luggage to wedding bands is up to 40% off at ridge.com

We've spent 12 years perfecting the art of subtraction. And now we're applying it to our prices—consider it a limited time form of minimalism.

Here's to whatever comes next,

Best,

Daniel

P.S. We're also releasing a VERY limited-edition collection in the next few days. It’s something that I think is pretty sweet—so keep an eye on your inbox.

Ridge

2448 Main St Santa Monica, CA 90405

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