Today’s the day

Nov 8, 2025, 12:31 AM•ridge

Hey there,

Daniel here, founder of Ridge.

In case you missed it, our Black Friday Sale started yesterday.

I know what you’re thinking: how does Black Friday start earlier every year? It’s definitely changed a lot, it feels crazy to say I used to camp out overnight for it.

We decided this year, why not make holiday shopping a little easier to plan? No need to play the game of holding out for better deals.

And that’s what we have going on now, our absolute best prices of the season.

On a more personal note, a lot of the work we put in all year leads up to this holiday moment. Over the years Ridge products have become must-have gifts across the world. Scroll through some of the 100,000+ reviews our customers have left and you’ll see what I mean.

That’s what matters most to me as I’ve seen us grow, and that’s why I’m so excited we’ve just launched the Ridge Wallet 2.0 alongside our new Built for Life Warranty. Whether you’re new here or looking to add to your carry, you’ll love the lighter, improved modularity and new, thoughtful design touches.

Since day one our mission has been to design quality gear designed to last. I hope you choose to gift Ridge this year, and if you do we’ll be there to support them for life.

Best,
Daniel

Ridge

2448 Main St Santa Monica, CA 90405

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