The biggest thing we've done is live

3:30 PM (Yesterday)•ridge

Hey there,

Daniel here, founder of Ridge.

While creating gear that millions of people use every day has been one of the most exciting and rewarding projects of my life — what we just launched is arguably even more special.

In case you missed it, our 5th Annual Sweepstakes is live: ridge.com

Over the last 5 years, we’ve given away over half a million dollars worth of cars and cash, and there is something unique about being able to meaningfully change the lives of some of our customers.

Whether it was the 19 year old who took her new Bronco on a cross-country road trip in 2023, or the newly wed couple from last year who used the cash to start their life together — we’ve had the chance to meet and help amazing people.

Oh, and this year? We’re giving away a Lamborghini, a flame-wrapped Hennessey VelociRaptor, or $100,000 cash.

It’s our most absurd and over-the-top sweepstakes yet (in the best way possible).

You can check it out HERE along with some new gear.

As always, reach out and the team will help if you need anything!

Best of luck,

Daniel

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC, Canada, and the UK, who have reached the age of majority in their jurisdiction of residence. Void where prohibited by law. Sweepstakes starts on 8/1/25 at 9:00 a.m. PT and ends on 9/15/25 at 9:00 a.m. PT. 2 winners selected. Max Prizes total ARV: $380,000 USD / approximately $516,000 CAD / £397,800. Skill-testing question required if winner is a Canadian resident. Subject to Official Rules, including entry instructions, how to enter without a purchase, entry limits, prize details, odds, and restrictions, click here. Sponsor: The Ridge Wallet, LLC, 2448 Main St., Santa Monica, CA 90405 USA.

Ridge

2448 Main St Santa Monica, CA 90405

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