Get early access to our new 2027 lineup

Wed 5:10 PM•purple

Our Essential Mattresses got a big upgrade ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

100 night trial

10 year warranty

125K 5-star reviews

An all-new entry to Purple

Our most accessible mattresses got a big comfort upgrade and a striking new look.

PurpleFlex^® Mattress

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The Purple Mattress^®

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PurplePlus^® Mattress

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Here’s what’s new

2” GelFlex Grid^®

A reengineered cover improves Grid performance and cushioning in all three models — PurpleFlex^® gets extra Grid surface area.

New covers

A reengineered cover improves comfort, cushioning + appearance. PurplePlus^® adds a PrizmCool™ Cover with an instantly soothing, cool-to-the-touch feel.

Comfort layers

The Purple Mattress^® and PurplePlus^® get thicker comfort foam for enhanced pressure relief and improved foam durability for longer-lasting support.

Learn more

Find a store near you

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Find your store

Take our Mattress Quiz

Connect with a Sleep Genius

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As low as 0% APR¹

4100 N Chapel Ridge Rd. Suite 200 Lehi, Utah 84048 US

Sale Terms: Discounts automatically applied at checkout. Offers valid while supplies last. Offers not valid on previous purchases or pending orders. To qualify, all items must be purchased as part of the same order. Offers good for orders placed directly from Purple.com, in Purple showroom retail locations, or from Purple direct-order telephone sales. Offers not valid for purchases made at third-party retail stores or websites. Additional restrictions may apply. Previously purchased items currently under the one hundred (100) night trial cannot be returned and redeemed with these offers. Cannot be combined with other offers.

¹Affirm Terms: 60 month offer only available on orders over $3,999. Rates from 0–36% APR. For example, a $2,000 purchase might cost $181/mo over 12 months at 15% APR. Payment options through Affirm are subject to an eligibility check, may not be available everywhere, and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. For licenses and disclosures, see affirm.com/licenses.

©2026 Purple Innovation, LLC. All Rights Reserved. Purple, the Purple Grid, and Hyper-Elastic Polymer are registered trademarks of Purple Innovation, LLC GelFlex, Reinventing Comfort, and Comfort Reinvented are trademarks owned by Purple Innovation, LLC.

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