😸 Marketing genius

Happy Friday! In today’s digest, I’m covering not one, not two, but three products that were all vying for the top spot in yesterday’s leaderboard. The teams even had some quirky marketing tactics to bring a new meaning to ‘do things that don’t scale.’ But first…

The headlines: 

🤖 Tesla is hiring people to pretend to be the Tesla robot for a few hours a day. 

✍️ Microsoft is rebranding its built-in AI assistant service, Copilot. 

💻 According to reports, MacOS Sequoia might be coming earlier than expected.

Yesterday’s leaderboard was peak Product Hunt. Throughout the day, three great AI-based products were all vying for the top place spot: Helicone AI, Kraftful 3.0, and Hexus AI.

Helicone AI was eventually crowned the winner, but in my eyes, all three would have been worthy winners, in part because of the quality of the product but also for the unique ways they activated their audiences. For example, Helicone and Kraftul each completed workouts for each vote gained and even handed out cookies in San Francisco, giving a new meaning to ‘do things that don’t scale.’

Helicone AI is an LLM observability platform for monitoring, debugging, and improving your AI apps. Helicone is an open-source observability platform that provides a 1-line integration to access cost tracking, agent tracing, prompt management, and more.

Eighteen months after its original launch, Kraftful is back with its latest update. Kraftful 3.0 makes it easier to build products through user feedback. You can use AI to interview your users in a human-like conversation, generate product roadmaps, turn feedback into insightful product stories, and more. 

Hexus AI is a platform built to help product-led teams drive engagement and conversion. With the power of AI, you can easily spin up interactive product demos, videos, step-by-step guides, and more in minutes. No need to context switch between a bunch of different apps.

All in all, some friendly competition can bring out the best in us. It’s important to remember to have fun with your launch and try out new ways to engage your audience in a fun and authentic way.

FITNESS TOOLS 

Sporadic is a free app that generates random exercise challenges. It’s targeted at people who don’t have a heavy workout routine and don’t want one. 

SHRED provides workouts designed by expert trainers that are tuned to your needs with AI. It’s been featured in Men's Health, RollingStone, Goop, GQ, and more.

PRODUCTIVITY TOOLS 

Antispace is a gamified workspace that connects all your digital tools into an evolving HUD, eliminating context switching.

Trace is a time-tracking app that helps you understand how you spend your time. It monitors your device activity and presents a color-coded & easy-to-digest timeline of your app usage.