Ashutosh Raj from Clueso shared what he learned talking to 100+ marketers, PMs, CS folks, and founders about why they are not making more product videos. The surprise: almost nobody blamed editing or design. The real blocker was not knowing what to say. People open a recorder, stare at the cursor, and freeze because they are unclear on who the video is for, what it should make viewers feel, or whether it is a quick overview or a deep walkthrough.
He calls it a clarity problem pretending to be a production problem and asks the community where they actually get stuck: before hitting record, somewhere in the planning, or in the edit. The replies lean toward the same theme: if your ICP, value prop, and training are fuzzy, video creation just exposes it.