A message from our founders 💌 + 30% Off

3:15 PM (Today)•primary

Friends & Family Event. 30% OFF absolutely everything.

Hi friends,

Fall is one of our favorite times at Primary—and we’re kicking it off with some very good news: our Friends & Family Event is back! For a limited time, enjoy 30% off absolutely everything.

There’s a lot we’re excited about this season, from our new Primary x Sesame Street collection and softer-than-ever stretch modal PJs to colorful puffers (including new metallics!) for colder days ahead. And with Halloween around the corner, we’ve got all the solid basics, DIY inspiration, and free concierge help you need to bring any costume idea to life (new this year: a super fun Project Hail Mary duo costume as well as a Ravioli costume for pasta-loving kids!)

Thank you for being part of the Primary family—and for letting us be part of yours.

With gratitude,

Galyn, Christina & Team Primary

Friends & Family Event: Get 30% off all items, prices as marked. No additional discount codes apply. Clearance items prices as marked.

©Primary Kids Inc. 2026
530 7th Ave. Suite 1902 New York, NY 10018
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