More than a logo …

Oct 10, 2025, 12:31 AM•patagonia

It’s not just some slogan we use to sell shirts. Making things that last has been the cornerstone of our business for over 50 years, ever since founder Yvon Chouinard started making pitons in his blacksmith shop. Because keeping things in play as long as possible is one of the most responsible things we can do for our home planet.

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Men’s Chouinard® Crest
Pocket Responsibili-Tee®

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Men’s Long-Sleeved
Capilene® Cool Daily
Graphic Shirt

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Airfarer Cap

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Men’s Graphic Tees

Women’s Graphic Tees

Four pitons in various stages of creation.

Behind the
Graphic

“When I returned from winter climbing in the Alps or from Ben Nevis in Scotland, my head would spin with excitement about what I had learned—and with ideas for improving the gear.” —Yvon Chouinard

The image of the Matterhorn was created by alpinist Lincoln Stoller and appeared on a T-shirt in the 1983 Chouinard Equipment catalog. The crossed piton design is a nod to Yvon’s creation of Stoppers and Hexcentrics—evolved, more reliable versions of pitons that leave no trace on rock faces.

The Chouinard Crest celebrates our history of pushing the boundaries of sport in unforgiving places and reminds us of our duty to protect the awesome, enduring beauty of the natural world.

Photos: (Top) “Although it’s pretty short, it packs a good punch.” Sonnie Trotter on the first ascent of One Inch Punch. Joshua Tree National Park, California. ANDREW BURR (Bottom) The progression of forging a piton from 4130 chrome-molybdenum steel-bar stocks. TERRI LAINE

Earth is now our only shareholder. Read Yvon’s Letter

*Free Shipping details: If your order meets or exceeds the amount advertised on the website, you qualify for free ground shipping. Choose the FREE delivery option (up to 10 business days) at checkout or over the phone at 800-638-6464. This offer is valid for orders shipped to addresses in the United States and all U.S. Territories only, not valid for international orders. The free shipping option is not valid for gift cards, Patagonia Outlet stores, Worn Wear® orders, surfboards, or with Pro, Team and Group Sales.

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