How did that 11.2 Million Vote Project go?

Fri 2:03 PM•patagonia

We had a wild idea this election. You ran with it.

Illustration of outdoor enthusiasts heading in the same direction.

Last election, 11.2 million environmental voters didn’t vote, so for the 2026 midterms, we called on you to change that. Within a week, you shared over 480K vote plans with friends and family and earned $11.2M in Patagonia credits. By late October, you sent 500K+ vote plans. 30% of those plans went to people under the age of 30 and 25% went to people who didn’t vote in 2024. We’re giddy to report participation in all 50 states (plus D.C.!) and saved our favorite stat for last: One of you go-getters made 35 vote plans, surpassing our data team’s wildest dreams.

Kudos, you really got your people to the polls!

My grandpa is the last person I would think about sending this to. Which made it feel like the perfect person to send it to. He is a very old school way of thinking but enjoys the outdoors.

I talked to [my fishing buddy] on the river about the midterms, he plans to go in person at the library and vote.

Told him if he liked skiing, he better vote to make sure our kids have [a] planet with snow in the future.

Illustration of outdoor enthusiasts in a circle holding hands.

Election cycles come and go. Protecting our home planet is forever.

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