Hi folks,
Rather than reflecting on what we shipped to you (the usual basis for our 'by the numbers' wrap up, ten years running!) this year we'll make a tweak: What did our clothing help you *do*?
20 laps around the earth:
You walked about 1 billion steps in our pants; around airports, offices, sidewalks, school pickups, and everything in between. We’ve become obsessed with 10,000 steps a day, right alongside you.
9.8 years of human life returned:
OK bear with me on this one: 5,200,000 minutes saved on not having to dry clean or iron. Time given back!
6 million miles flown:
Our estimates suggest that we unlocked thousands of early morning Zone 1 boardings and red-eyes home, as your travel uniform.
If our gear made your year even a little more comfortable, confident, or joyful, that means everything to us. Thank you for trusting a small, stubborn brand that believes clothing can make life simpler and better.
And no by the numbers email is complete without a preview! Coming in 2026: