From Our Founder: This Hurts, Help Us.

Apr 5, 2025, 3:06 PM•meundies

Hey MeUndies Fam,

Jon here, the guy who thought starting an underwear company would be…fun. And it has been — mostly.

But then came 2025, and an extra 44% tariff on goods from Sri Lanka — where a lot of your favorite MeUndies are made. That’s not just a speed bump. That’s a monster truck rally through our margins.

When we started this company, we made every effort to manufacture right here in the U.S. But the truth is, none of the domestic factories we found were vertically integrated — meaning they couldn’t handle the full process, from knitting to dyeing to sewing — and that made it nearly impossible to deliver the quality and value we wanted for you.

That’s why we turned to Sri Lanka — where we found an incredible partner that’s ethically operated, sustainability-focused, and trusted by some of the biggest names in the world. Victoria’s Secret, Skims, Calvin Klein — they all produce in the same factory we do. That’s how committed we are to getting it right.

But now, with these new tariffs? It hurts. Big time. So, we’re flipping the narrative. We’re turning that 44% into a win — for you.

Enter code TARIFF44 at checkout to get 44% off sitewide, right now.

This isn’t just a discount. It’s a rallying cry. Every order you place helps us keep this weird, wonderful underwear dream alive. It helps us support our team and continue doing things the right way, not the easy way. If you’ve ever worn our undies and thought, “Wow, these are my favorite,” now’s the time to make it known.

Stock up. Tell a friend. Help us keep the good vibes — and the good fabric — flowing.

Shop Now | Stay Comfy | Jonathan Shokrian, Founder & CEO

Gratefully (and slightly panicked),

Jonathan Shokrian

Founder, MeUndies

P.S. Not joking about the tariffs. 44%!

MeUndies | 9534 Jefferson Blvd, Culver City, CA 90232 USA

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**Apply promo code at checkout. Offer cannot be combined with any other promotions. Offer expires Thursday, 4/10/2025 at 11:59pm PST.**

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