Your new 10-minute eye routine

Three steps. One set. Zero palettes.

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Quick confession.

Most of us own eyeshadow palettes with 10+ shades.

And we reach for the same two. Every single time.

Sound familiar?

Let’s be real.

Between kids, work and that never ending to do list,

some of us barely get 10 minutes to do our makeup.

So we built a routine around the things you’ll actually use.

And it all comes in our Eye-ssentials Set.

Get your 10-minute routine →

Here’s how we do it in less than 10 minutes:

Step 1: One swipe, done

Swipe 11th Hour in Coffee Break all over your lid.

Blend with your fingertip. No brushes, no fallout.

It won’t crease, won’t smudge and lasts 13+ hours.

BONUS

There’s a sharpener hiding in the back of 11th Hour.

Sharpen it and draw a soft line under your lower lashes.

Step 2: Brows that frame it all

Brush your brows up with the spoolie on Swift Brow.

Use the angled tip for tiny hairlike strokes,

then the flat side to fill in sparse spots.

Step 3: Lashes that go the distance

Curl your lashes first.

Then, with tubing mascara, we start at the tips and work back toward the root.

Tubing formulas wrap around each lash, so building it up while it’s still wet keeps lashes light, long and separated.

That’s it.

Three steps. One set. Your whole eye look every day.

And everything fits in the smallest pocket of your bag.

Right now is a great moment to try it:

• 20% off, no code needed.
• Spend $50 and a mini Go the Distance Mascara is on us.
• Spend $70 and our tote comes along too.

Shop Black Friday deals →

P.S. If you only had two minutes to get ready, what’s the one thing you’d still put on? Hit reply!

Go get ’em!

The Alleyoop Team

© 2026 Alleyoop. 9854 National Blvd, #545 Los Angeles, CA 90034
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