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Jan 22, 2026, 7:02 PMmeetalleyoop

Hey Dream Team,

Like many of you, I sometimes find myself doom-scrolling through our social comments late at night, looking for honest feedback on our products. When I started seeing the recent love for our Go the Distance Mascara, I felt deep, overwhelming gratitude.

Normally, I just screenshot comments and drop them into Slack for our team, but these were too special not to share with you.

⭐ My favorite recent comments about Go the Distance:

  • “I rolled my eyes when this was compared to [redacted] — my holy grail mascara. But, I love this mascara and it is actually comparable … No, I don’t get paid anything for saying this. I’m just happily surprised.” - Heather via Instagram
  • “Discovering tubing mascara was a game changer for my semi-sensitive, contact-wearing eyes, and I’ve been trying pretty much every brand formulation I can get my hand on. Search is over, as Alleyoop is my new favorite!” - Morgan via meetalleyoop.com
  • “This is the perfect mascara … Comes off easily, no caustic cleaners required to remove. My eye doctor even asked me what I was going to make my lashes so long.” - Eve via Facebook

You have no idea how much these comments mean to me. It makes the four years it took to make this formula worth every second!

With  love and gratitude, 
Leila Kashani
Alleyoop Founder & CEO

 

 



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