Why I Refused to Compromise on Hair Color.

Aug 25, 2026, 6:38 PM•madison-reed

Madison Reed

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Hello Beautiful,

I started Madison Reed because I believed women deserved better. Better ingredients. Better results. And a better hair color experience.

For too long, women were told that beautiful, long-lasting color came with a tradeoff. If you wanted 100% gray coverage, you had to accept harsh smells, harsh ingredients, and dry, damaged hair.

I refused to accept that.

When we created our first product, Radiant Hair Color, one thing was non-negotiable: gorgeous, salon-quality gray coverage without compromising the healthy feeling of your hair.

That’s why everything we make is formulated Smart 8-Free, which means without harsh ingredients like ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide – and infused with nourishing keratin, argan oil, and ginseng root extract for softer, shinier, healthier-looking hair.

In an independent consumer study:

•	99% said application felt gentle on their scalp.
•	98% said their hair felt nourished.
•	93% said their hair felt healthier.*
•	91% said they experienced less hair breakage.*

To me, that’s what better hair color looks like. It’s the standard we built Madison Reed on, and it’s still the standard behind every formula we make.

Thank you for trusting us with your color.

*According to an independent consumer study of Radiant Hair Color vs. their regular home hair color brand.

© 2026 Madison Reed, Inc.
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548 Market St PMB 17871 | San Francisco, CA | 94104
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