Discover our Salone del Mobile Installation

Apr 11, 2025, 2:02 PM•jimmychoo

Jimmy Choo

Jimmy Choo / Harry Nuriev with Crosby Studios

In celebration of Salone del Mobile, Creative Director Sandra Choi has collaborated with Harry Nuriev, founder and creative director of Crosby Studios, to create a site-specific installation inspired by a deceptively simple question – what does it mean for a design to be ‘timeless’?

In response, Nuriev has transformed Jimmy Choo Sant’Andrea boutique in Milan, with a striking glass structure, reminiscent of a runway frozen in time. Iconic and archetypal Jimmy Choo shoes – many of which were sourced from Sandra Choi’s personal collection - are juxtaposed with 3D-printed replicas, blurring the lines between reality and imagination with a dynamic exploration of form and function.

Each shoe, positioned as part of this static timeline, invites viewers to reconsider the evolution of design and its relationship with time.

Available to view at Jimmy Choo’s Sant’Andrea flagship until Monday April 14.

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