SAVE THE DATE: Ice Cream for Breakfast Day!

Jan 6, 2025, 5:15 PM•jenis

Mark your calendars! Ice Cream for Breakfast Day is just a few weeks away — and we can’t wait to see you at our annual party.

Join us at your neighborhood scoop shop on Saturday, Feb. 1 from 9 a.m. to noon for a celebration of all things upside-down and backwards — namely, eating ice cream first thing in the morning. We’ll have breakfast-themed menu pairings, kids’ activity sheets, and much more. Stay tuned for more details!

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Just like any great festival, our Ice Cream for Breakfast Day event has a headliner. And while we can’t tell you just yet what this year’s breakfast-y featured flavor is, we can tell you that it’s brand-new. Beautiful. And delicious enough to forever convince you that ice cream is the most important meal of the day.

Keep an eye on your inbox as we get closer to the big day for an official flavor announcement!

Learn more

Know someone who loves eating ice cream for breakfast? Refer them to our Splendid Rewards program! If they sign up and visit a scoop shop on Ice Cream for Breakfast Day, you’ll both receive a free scoop upgrade (from a Standard to a Signature) to redeem at your next visit.

To refer a friend, you’ll need to be a rewards member yourself — so sign up today! (And check out the FAQ section on our rewards page for referral instructions.)

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