Not All Towels Feel the Same. Here’s How to Pick

Jul 5, 2025, 1:40 PM•italic

Italic | Life is the Luxury | Your Guide To Picking The Perfect Towel FOR THE BREEZY DAYS (AND SWEATY ONES) SEDONA WAFFLE MEET ULTRAPLUSH SHOP TOWELS Most towels are made fast and cheap. Ours takes 3x longer to weave so it can dry 3x faster. Because if you're going to use it daily, it should actually work.

ULTRAPLUSH SEDONA WAFFLE TEXTURE WEAVE DENSE LIGHT WEIGHT LOOK SMOOTH, PLUSH, POLISHED MINIMALIST TEXTURE FEEL HEAVY WEIGHT, COCOON-LIKE SOFTNESS BREEZY AND BREATHABLE GSM 800+ (OUR HEAVIEST TOWEL) 450 (QUICK-DRY) BEST FOR POST-SHOWER LUXURY, SPA NIGHTS, COLD DAYS SUMMER, GYM, TRAVEL, SMALL BATHROOMS SHOP BATH COLLECTION

AWARD-WINNING Ultraplush Towels OEKO-TEX® CERTIFIED Heavy-weight in design and soft to the touch, these plush towels feel like pure bliss after a shower. 800 GSM SHOP ULTRAPLUSH SUPER-ABSORBENT XL SIZE (40" X 65")

NEW ARRIVAL Sedona Waffle Towels DUNE-INSPIRED WAFFLE WEAVE Bringing the finest seasonal textures with rich autumnal hues and cozy winter warmth, crafted for a timeless home refresh. OEKO-TEX® CERTIFIED 450 GSM SHOP SEDONA WAFFLE QUICK DRYING

BUNDLE AND SAVE 20% ON TOWELS Made for the Family BEST OF BOTH WORLDS FAMILY SET The only negative with these towels is that you'll never want to go back to another set again. SHOP BUNDLE SETS

Happy sleepers. “I ordered a set right after the launch and loved them so much, I just bought another. They’re luxuriously soft, super absorbent, and surprisingly lightweight. Shipping was quick too!” These towels are so great! They're so thick and plush I just want to curl myself up in them and fall asleep. Absolutely would recommend - especially the full set! — Natalie M. — Elle W. Happy sleepers. “I got the Ultraplush bundle and I’m so happy with it. They are thick, soft, and very absorbing. Even after washing, they stay nice and fluffy.” These towels are so great! They're so thick and plush I just want to curl myself up in them and fall asleep. Absolutely would recommend - especially the full set! — Karen T. — Elle W. Happy sleepers. “Decadent and heavenly smell. Just the right amount of moisture to keep feeling squeaky clean.” I initially ordered one set to try and ended up coming back and ordering additional sets to replace my existing towels. These towels are so great! They're so thick and plush I just want to curl myself up in them and fall asleep. Absolutely would recommend - especially the full set! — Kimberly R. — Renee S. — Elle W. “Decadent and heavenly smell. Just the right amount of moisture to keep feeling squeaky clean.” — Kimberly R. “Decadent and heavenly smell. Just the right amount of moisture to keep feeling squeaky clean.” — Kimberly R.

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