Annual letter.

Dec 31, 2025, 5:40 PM•italic

We believe customers deserve to know the brand they are shopping from. That belief has become an annual tradition. Each New Year’s Eve, we share an honest reflection on the year behind us, the good and the challenging, along with a look at what’s ahead.

To us, true luxury lives in the small moments. The daily rituals on autopilot and the special ones you look forward to all year. In 2025, our focus was on elevating those moments through exceptional and thoughtful design, the world’s finest materials, and atelier grade craftsmanship.

What we did well.

Released more of your favorites and dropped more product than ever before:

- We welcomed 8 new Ultraplush colors into our lineup, including Multi-Stripe, Glacier, and Deep Forest.
- New bath essentials including Ultraplush Robes, Sedona Waffle Towels, and Bath Mat.
- Fresh additions in Luxe Sateen Bedding like Black Mini Stripe and Charcoal.

We expanded our core categories with intention. Experimented through select collaborations. We partnered with brands we admire, including:

Custom Mother’s Day bouquets & Holiday wreaths with House of Lilac.
3D woven throw pillow with Upspun.
Silk weighted sleep masks with NodPod for the holidays.

What we can Improve On:

We are still catching up to demand.

Multi-Stripe towels sold out in under three weeks.
Our Ultraplush Bath Robe sold through faster than we could have imagined.
And the Ultraplush Bath Mat quickly became a breakout hit.

We are also investing more time, resources, and care into building the Italic community through content, partnerships, events, and soon, hopefully more in person moments. While we released more products than ever before, we know there is more to do.

Beginning in 2026, we plan to introduce a new collection nearly every 30 days, with the first arriving mid-January. Sign up to be the first to know.

Looking ahead.

What we hear time and time again is that what makes Italic special is our attention to detail, quality, and curation. We are proud of the foundation we built this year and are incredibly excited for what is ahead in 2026, more considered design, more unique pieces, and more moments of surprise and delight.

As always, we are deeply grateful for the opportunity to serve you.

Happy New Year,

Jeremy Cai & The Italic Team.

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