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Proof makes premium performance apparel for a life in motion. Built by us, for us, every piece is designed in Austin, then tested hard by the Huckberry and Proof teams all over the world. We’re just back from putting the new gear through the wringer in Hawaii with our longtime friends Josh Rosen and Ben Ono--on 12-hour travel days, during beach workouts at dawn, and time outdoors stretching from trail to table.
We focus on classic designs powered by modern performance fabrics that regulate temperature, wick sweat, protect from the sun, and are uncomplicated to care for. The result is category-bending gear that performs hard, wears easy, and brings personality to everyday performance.
This is gear for growth.
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