Proof's first-ever collab shoe just dropped

It's that time of year again when the weather cannot make up its mind. Here in Austin, you can wake up to a 55-degree fog, race to your car in the rain, arrive at the office during a brief blip of

Our Co-Founder's Guide to Summer... There aren't many places in America where you can loop 25 miles of trails, hit multiple bodies of water, and still feel like you're right in the middle

The 30 greatest living American songwriters, the perfect medium format film camera, and more… No shirt belongs in a summer wardrobe more than a short-sleeve shirt—but it's more than a one-trick

How to build a home gym on a wall, the #1-ranked bar in North America and more… Despite founding Relwen, Jamie Rupp is a student of the industry, and always has been. He grew up in apparel—literally.

The new #1-ranked bar in North America, how to build a home gym on a wall, and more… Despite founding Relwen, Jamie Rupp is a student of the industry, and always has been. He grew up in apparel—

The return of the GMC Jimmy, how to design a personal study, and more… When Wills set out to build a chino with maximum airflow, they started with linen—the ancient fabric that's key to looking put

The 50 best airplane movies, inside a luxury Japanese Campfield, and more... Most people pack too much. Extra layers, backup options, “just in case” gear—it adds up fast. At a certain point, you're

The case for strategic laziness, inside George Nakashima's Japanese-style home, and more… The same bestselling Wellen bottoms from before are now the Proof Performance Lined Swim Trunk, with an all

The #1 coffee city in the US, the National Parks for design-lovers, and more… Shop our all-time bestsellers When the weather heats up, slip ons become the hardest-working shoes in our rotation. They

Ranking the new Rolex releases for 2026, how Max Jolliffe transformed his life, and more… Shop our all-time bestsellers In 1978, John Roskelley and Rick Ridgeway set out to become the first Americans