Howโd we choose our best deals for Black Friday? Easy. We handpicked the gear thatโs earned the most mileage and collected the best stories for us in 2025. Nowโs the chance to grab up to 40% off all our favoritesโfrom the York Jacket we wore on nights out in the Lower East Side to the Rugged Road cooler we brought along on float trips down the San Marcos River. These deals will vanish tomorrow at midnight PT, so scroll on before it ends.