Cedric Grolet x Highsnobiety Releases This Friday ✨

Feb 19, 2025, 4:31 PM•highsnobiety

You Wear What You Eat

The celebrated French chef has not only innovated the thousand-year-old art of pastry, he’s reintroduced it to a new generation of hungry fans thanks to his viral, can’t-look-away videos.

For Not In London, we teamed up once again with trailblazing chef for a new capsule collection dropping February 21.

EXPLORE THE COLLECTION

You don’t just eat a Cedric Grolet pastry. You experience it – with all your senses.

"I want people to appreciate the visual aspect of pastry instead of putting it in a cardboard box and forgetting about it" — Cédric Grolet

Design deconstructed. This tee highlights two of his best selling pastries—the Saint Honoré Flower and the Hyde Park Hazelnut.

The Cedric Grolet x Highsnobiety collection drops February 21 as part of Not In London. Download the HS iOS app now for early access.

ALSO DROPPING FRIDAY...

At Chiltern Firehouse, You Never Know Who You’ll See

Chiltern Firehouse is the coolest hotel in London, the preferred haunt of actors, designers, and bright young things.

Our latest collection honoring the famed hotel and restaurant releases this Friday, February 21 as part of Not In London.

EXPLORE THE COLLECTION

Stars, aspirants, and vultures alike flock to the Chiltern for its unique cocktail of elegance, privacy, and decadence (with the faintest hint of grime).

Still, the stars and the food are only part of the Chiltern’s secret recipe. The special sauce is what you’ll never see: the suites, the parties, the feeling of being whisked from the bar to the car to the premiere.

More than any hotel in London, Chiltern cultivates an aura — electric, star-studded, and just a bit naughty.

*Chiltern Firehouse is currently closed due to a fire that took place on February 14. This collaboration was already produced before that tragedy occurred. Highsnobiety and Chiltern have decided together to proceed with the release as planned in order to support the hotel and its staff during this challenging time.

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Cedric Grolet x Highsnobiety Releases This Friday ✨

You Wear What You Eat

You don’t just eat a Cedric Grolet pastry. You experience it – with all your senses.

"I want people to appreciate the visual aspect of pastry instead of putting it in a cardboard box and forgetting about it" — Cédric Grolet

Design deconstructed. This tee highlights two of his best selling pastries—the Saint Honoré Flower and the Hyde Park Hazelnut.

The Cedric Grolet x Highsnobiety collection drops February 21 as part of Not In London. Download the HS iOS app now for early access.

ALSO DROPPING FRIDAY...

At Chiltern Firehouse, You Never Know Who You’ll See

Stars, aspirants, and vultures alike flock to the Chiltern for its unique cocktail of elegance, privacy, and decadence (with the faintest hint of grime).

Still, the stars and the food are only part of the Chiltern’s secret recipe. The special sauce is what you’ll never see: the suites, the parties, the feeling of being whisked from the bar to the car to the premiere.

More than any hotel in London, Chiltern cultivates an aura — electric, star-studded, and just a bit naughty.

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