New Brand Added: ERL 🌴🌊

Aug 29, 2024, 1:00 PM•highsnobiety

WELCOME TO ERL'S WORLD

Eli Russell Linnetz's ERL has won a major fashion prize, been celebrated at Pitti Uomo, won A$AP Rocky's favor, done Bergdorf's a first-ever favor, and collaborated with companies as diametrically priced as Dior and Levi's.

And this year, the brand finally launched its website with the special collection 'Made in California', available now on highsnobiety.com.

The collection is a return to Linnetz's root, made by artisans located within a day or two's drive from his home in Venice.

The capsule is anchored by a semi-lucid story that "centers on a young surfer and his chance adventures of love, lust, escape" — tired of Venice Beach, he hitchhikes to a sheep farm in Big Sur where "he stirs the passion and desire, attention, and ire of the locals." according to Linnetz.

SHOP ERL

📸 ERL

COMING SOON 🗽 NOT IN NEW YORK

Coinciding with the New York Fashion Week, we are taking over the Big Apple from Sep 5 with several boundary-breaking NYC icons. Stay tuned.

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