Celebrating 20 years of Highsnobiety

Jul 9, 2025, 1:14 PM•highsnobiety

This year Highsnobiety turns 20.

To mark the occasion, we’re releasing The Incomplete Vol. 2: A Guide to Creative Collaborations produced in partnership with gestalten. A follow-up to our 2018 book exploring the rise of new luxury, this sequel expands the conversation, revealing through over sixty case studies — from adidas Originals x Wales Bonner to BMW x Jeff Koons — how creative alliances went from a hype tool to a mainstay of cultural expression.

We’re also releasing a capsule of twenty new collaborative T-shirts, created with long-time and emerging partners, including RUF, Colette, and Kith. Each partnership reflects a moment of our past that has helped to define who we are today.

HS20 culminates in Berlin on July 12, as our flagship store in Unter den Linden transforms for a full-day celebration, featuring immersive video installations, a magazine archive, exclusive merch, and Paperboy-curated delicacies served in partnership with Coca-Cola.

The T-shirt capsule and The Incomplete Vol. 2 releases July 11 on highsnobiety.com. Early access is available on our iOS app.

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Celebrating 20 years of Highsnobiety

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