What's trending this fall

Sep 22, 2026, 9:04 PM•hawthorne

FALL 2026 COLOGNE TRENDS |The latest shifts in what people are wearing. Complex scents that ask for a double take. SHOP FALL TRENDS

#1: COOL MUSK |Natural and outdoorsy to open followed by a warm cashmere musk. A "skin scent" that opens crisp and dries down alluring. TRY THIS: SANTAL SOUNDTRACK 2

#2: MASCULINE FLORALS | Men are thoughtfully introducing floral notes to their scent palette. Deep, earthy, and woody with a hint of saffron create a new masculine energy that is both grounded and distinctive. TRY THIS: WILD AND BOTANIC PLAY

#3: SMOKY WITH A HINT OF BURNT FRUITS | Cooler temperature asks for a new fall classic. Smoky and woody scents become more interesting with dark fruits added. Wild blackberry cuts through this smoky campfire wood to add a more mysterious edge. TRY THIS: STUDDED SMOKE

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