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the Thursday newsletter

Jul 23, 2026, 1:03 PM•goop

goop - the thursday newsletter

Scent is one of the fastest ways to shift how you feel. Because smell connects directly to the parts of the brain that govern emotion and memory, a fragrance can calm, energize, or ground you before you've even consciously registered it.

That's why, when we created our new goop beauty Black Pepper + Ginger Grounding Body Wash, we started with the scent. If you’ve been with us for a while, you might recognize some of the notes from our G.Day body wash—which Brad, and many of the other men in our lives, have been begging us to bring back. We started with that scent and tweaked it a little, adding citrus and sandalwood to deepen and brighten it. I'm completely addicted to this new iteration: It is warm, a little sweet, a little spicy. It is somehow both calming and energizing, and it turns my morning and evening showers into a ritual that resets my body and mind. (And yes, Brad loves it as much as I do—it’s beautifully gender-neutral.)

This week, we're exploring the science behind scent—and how to use fragrance throughout your day to sharpen your focus, lift your mood, and unwind.

Love,
Gwyneth

Puglia 3 Ways

i did panchakarma for 3 days. then i checked my oura ring.

How to Use fragrance To Shift Your Energy, Mood, and Focus

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meet your new daily reset.

who - Aura Davies, copy director

what - Chene Bleu, a family-run biodynamic Provencal wine estate surrounding a ninth-century-priory-turned-country-retreat.

where - The 75-acre vineyard is in the Mont Ventoux UNESCO Biosphere in the Vaucluse, set high in the Dentelles - the altitude and isolation (along with the mineral-rich soil) are essential in the viticulture.

the details - The estate has sweeping views of Mont Ventoux and the surrounding hills...

field notes - Chene Bleu also offers picnic lunches: Pick up your basket and a bottle wine, find a spot in the fields or on the terrace, and enjoy an easy meal of local cheese, charcuterie, and produce...

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