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Rory McIlroy’s light blue Nike VLCTY polo floral was a safe choice for a green jacket. Now that the playing of the first major of the year has concluded, we turn our attention to what many consider the second-most important element of the game: clothes.
If you care to understand the trends of the coming season, the Golf Digest Style Issue will help. The most significant redesign of a major clothing line happens to be Nike, and now a big question is how far some of its sponsored golfers might go in embracing Fairway Fresh, which mixes baggier fits with heritage golf nods—such as the tartan cardigan Masters runner-up Scottie Scheffler dons on our cover.
Reflective of golf’s recent spread into new corners of culture, writer Emma Francois looks at clothing that draws from the art world. More bona fide painters and galleries are getting into the game with the falling expense of sublimation, the essentially flawless technique where gas dyes are used to color fabric.
If you’re interested in the business, Paul Sullivan investigates how style companies that manufacture in the United States are surviving in a global market turned upside down by tariffs.
Personally, I learned a lot writing about the unique history of the golf shirt logo, and Marty Hackel offers his colorful assessment of Masters patrons who wore it best and why.
Stay tuned as we continue to publish more stories from our third Style Issue, including the results of our Best Dressed on Tour Award voting.
Wear it well,
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