a birthday gift for you.

Mar 28, 2025, 6:15 PM•getmaude

Hi there,

This April, we’re celebrating seven years of maude.

In 2018, we set out to build a new kind of brand—one that made sexual wellness feel inclusive, safe, and part of everyday life. We launched with five essentials and a belief that intimacy should be as considered as any other part of your routine.

Since then, we’ve grown thanks to a community that shares that belief. One customer put it best: “Thank you for making products that are inclusive, safe, and beautifully designed.”

That’s always been the goal.

A little behind-the-scenes fact: I was in my mid-thirties when I started maude, and now, at 42, I’m still designing these products—alongside my husband, Ian, and our amazing team. From our ideas to your nightstand, everything has been created with real people in mind. Because intimacy isn’t just physical—it’s how we create comfort, connection, and care in our lives. It’s personal, it evolves, and it belongs to everyone.

To mark the milestone, take $15 OFF orders of $100+—our way of saying thank you for being part of the story.

To many more years,

Éva Goicochea

Founder & CEO, maude

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