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Seven Watch Brands to Watch in 2026

Jan 11, 2026, 7:45 PMgearpatrol
Seven Watch Brands to Watch in 2026
Seven Watch Brands to Watch in 2026
  
Seven Watch Brands to Watch in 2026
  
Who watches the watches?
  
29 Cool New Gadgets to Keep on Your Radar (CES 2026 Edition)
Catching you up on the most notable product releases from the world's biggest consumer electronics show: CES 2026.
Jeep Unexpectedly Cans the Most Popular Variant of Its Iconic Off-Roader
The chance to score a new Wrangler 4xe and other similar models is unfortunately coming to an end.
The North Face Just Slashed the Price of Its Patagonia Nano Puff Challenger
The TNF Thermal Insulation Jacket is on sale even in the middle of winter, making it an excellent value for anyone hunting for a versatile mid-layer.
Did New Balance Already Dispatch the Dad Shoe to Beat in 2026?
The neutral palette of this Steven Smith classic underpins its premium build.
Seiko’s Hidden-Gem Sister Brand’s New Dress Watch Is a Grand Seiko Slayer
Credor's classical 37mm, hand-wound dress watch is elevated to a true work of art with a dial made of renowned Japanese porcelain.
This Highly Advanced Active Fleece Was Developed Explicitly for U.S. Special Forces
This lightweight layer's fabric earned the highest test results ever recorded by the Special Operations Forces evaluation team.
One of the World’s Toughest SUVs Gains a Tactical Advantage Under the Hood
Nearly a decade after its debut, the ultra-rugged Rezvani tank has gained an option that gives it truly unholy levels of power.
21 New Watches You Missed from Tudor, Seiko, G-Shock, TAG Heuer and More
Keep time with the industry’s most exciting new watches.
A British Hi-Fi Great Just Introduced a Stunning Bookshelf Speaker System
It's designed for modern audiophiles who want a plug-and-play hi-fi system that looks as good as it sounds.
Japan's Most Hyped Affordable Watch Brand Unveils Its Most Out-of-This-World Dial Yet
Japanese watchmaker Kurono Tokyo breaks new ground with the Inseki, the brand's first watch to feature a meteorite dial.
Five Men's Clothing Brands to Keep an Eye on in 2026
This isn't a prediction of the best clothing brands for this year, but rather a list of under-the-radar brands poised to make big moves.
 
An Underrated EDC Brand Gives Its Sleek Gentleman's Knife a Premium Performance Update
Master bladesmith Ostap Hel's slender flipper blade is better than ever with some seriously upgraded materials.
 
Japan's Biggest Automaker Spins Up an Entirely New Brand to Live Alongside Toyota and Lexus
Toyota Gazoo Racing will now just be Gazoo Racing and serve as 'Yota's standalone performance division, complete with more models on the way.
 
Hoka's Legendary Trail Runner Returns to Top Form Thanks to Super-Shoe Tech
The seventh-generation Speedgoat lives up to its name with the kind of midsole usually reserved for super shoes.
 
Honda’s Best-Looking Entry-Level Street Bike Just Quietly Got Much More Affordable
Great styling, performance and approachability return for 2026 — but with a tweaked name and a sweeter price tag.
 
Nike's New Shoes Look Utterly Bizarre. But What They Do Is Even Wilder
Forget super shoes that make you faster. Nike's newest footwear innovation might actually change the way you think.
 
A Famed Japanese Hi-Fi Company's New Amplifier Is Poised for Modern-Day Audiophiles
Just add speakers.
 
Filson’s Latest Team-up Brings Unique American Craftsmanship to a Cold-Weather Staple | Gear Patrol
The iconic brand joins forces with another Seattle stalwart for this winter-ready wool-and-down masterpiece.
 
This Innovative and Affordable Titanium Tool Watch Is an EDC Dream for Under $50
India's Delhi Watch Company looked to the world of everyday carry for inspiration when creating the carabiner-like DWC Terra.
 
The World's Most Powerful Production Pickup Makes The Grandest of Returns
After a rocky few years, Ram and SRT revive their Ford F-150 Raptor fighter to retake a major title with 777 horsepower.
 
Salomon Quietly Refines Comfort in Its Next-Gen Trail Runner
The performance-focused outdoor brand revisits a staple silhouette, with improvements from top to bottom.
Ken Onion’s Latest Affordable CRKT Knife Is Coming for the Bugout
The legendary designer returns to draw up a balanced folder that’s smooth, secure, wallet-friendly and … familiar.
Converse Japan Blacks Out Its Most Iconic Sneaker with a Unique Trio of Heritage Materials
Interestingly, this triple material sneaker is a collaboration with none other than Netflix, the streaming giant.
On’s Flagship, Max-Cushioned Shoe Strides Into 2026 Looking Better Than Ever
Part of the brand's limited-edition Year of the Horse collection, the Cloudmonster Void receives a thoughtfully designed update.
Luminox's Rugged, Ultralight Swiss Watch Honors One of the World's Harshest Landscapes
The brand expands its partnership with an elite search-and-rescue team via a watch honoring the organization's home country.
Columbia’s Affordable, Heritage-Inspired Special Release Beautifully Blends Military Vibes and Urban Utility | Gear Patrol
The iconic American outerwear brand flips the script on the traditional 3-in-1 jacket with surprising results.
Why the Most Famous Lost Sports Watch Is Due for a Comeback in 2026
The Patek Philippe Nautilus turns 50 years old in 2026, so does that mean the iconic sports watch will finally return in its original form?
Klipsch Just Revamped Its Popular Bookshelf Speakers With Japanese Hi-Fi Engineering
They're better suited for both traditional and modern hi-fi systems, too.
Toyota's Budget Sports Car Gets a Retro Redesign Honoring a Legend
Polarizing as they are, pop-up headlights make for an undeniably effective visual addition to the Toyota 86.
Pro-Ject's Best-Selling Turntable Just Got a True Audiophile Upgrade
It's positioned for burgeoning audiophiles who want to get more serious about vinyl without breaking the bank.
The iPhone Could Be Getting a Game-Changing New Feature
It's coming with the next software update, which is expected to roll out later this month.
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