ICYMI: The NEW Sony A7R VI is here

May 20, 2026, 10:00 PM•focuscamera

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See what all the hype is about

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Seen The NEW
Sony Alpha 7R VI Yet?

This next-generation powerhouse combines extraordinary 66.8MP detail, blackout-free 30fps shooting, and advanced AI-powered performance in one incredibly versatile, full-frame mirrorless camera.

Order yours while it’s still available.

Discover The NEW Alpha 7R VI

Built For Creators
Who Want More

The NEW Sony Alpha 7R VI is designed to deliver professional-level speed, precision, and stunning image quality without compromise.

Features Include

66.8MP full-frame, fully stacked CMOS sensor.

Blackout-free bursts up to 30fps for continuous, uninterrupted shooting.

AI processing features for more accurate image rendering.

Pre-capture that records 0.03-1 second before full press.

8K 30p high-resolution video for cinematic capture and rich, deep color.

Pair it with the NEW Sony FE 100-400mm F4.5 GM OSS lens for exceptional reliability in demanding shooting conditions.

Shop The NEW Alpha 7R VI

Trade in eligible gear from any brand and

save up to an EXTRA $800

on select Sony products!

More info here

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