Years in the Making

Aug 30, 2025, 2:32 PM•floydhome

The End of Summer Sale. Members enjoy exclusive sitewide savings - now till Labor Day.

Years in the Making: The Lift Off System

Good design takes time. At Floyd, every product builds on the foundation of our past designs—refining, evolving, and pushing them further. Our design process is a long-term pursuit, thoughtfully developing each modular system at a time.

Launched just this week, The Lift Off Coffee Table is the result of a years-long process of design and development that can trace itself back to our start.

Floyd was started 12 years ago in Detroit by our founders Kyle Hoff and Alex O'Dell. Their first product was a minimal, steel table leg that could turn any surface into a table. The Floyd Leg was backed by a global community through a crowdfunding campaign and shipped to over 30 countries—proof that timeless, functional design resonates. The spirit of that original table leg continues to carry forward in everything we do.

Pictured: The Lift Off Coffee Table in Black & Walnut and The Soft Serve Sectional in Safflower (Serpentine)

The Lift Off System began with making a taller leg support for the original Floyd Bed. Our product team continuously explored structural methods, height variations and the overall aesthetic before finding themselves circling back to where they began: a visually strong, extremely sturdy steel support that elevates The Floyd Bed System.

Pictured: Early sketches of the Lift Off supports alongside an early cardboard prototype.

Courtyard I in Detroit. We photographed The Lift Off Coffee Table at Courtyard House I in Detroit, designed by the architecture firm Dash Marshall. The project re-contextualizes the mid-century concept of a courtyard house for contemporary lifestyles and adapts it to a Michigan climate.

The Lift Off Coffee Table seamlessly blends with the right angles of the overhead light box, the large green door  & the picture windows to the outside landscape.

Floyd products are rooted in an American modernist sensibility, yet designed for the needs and lifestyles of today.

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