Exploring the colorful curves of Soft Serve

Nov 24, 2025, 6:30 PM•floydhome

Our Black Friday Sale is live now—Floyd Members save up to 35%

The Soft Serve Sectional in Camel (Hero by Kvadrat)

Our curviest, comfiest sectional yet comes in a wide array of colorful, high-quality fabrics.

The Soft Serve Sectional brings rounded edges, deeper seats, and a whole new level of comfort to  our modular system—striking the perfect balance between structure and softness. For where you live now, and where you’ll live next.

Pictured: The Soft Serve Sectional in Camel

Soft Serve features a lineup of thoughtfully selected fabrics from Crypton and Kvadrat that balance comfort and durability—like Camel, a soft-textured, color-rich wool from Kvadrat (Hero).

Soft lines, smart design. Designed and developed at our in-house, Detroit-based Product Lab, where materials are tested, cushions are perfected, and modular systems are continually refined.

Find your seat. Comparing Sink Down, Soft Serve and Form.

Our Black Friday Sale is going on now. Order swatches today and receive them in time to shop our biggest sale of the year.

Save 35% when you bundle your Soft Serve with a matching Ottoman.

Show us your style! We love what you've done with the place. Tag us @floyddetroit to be featured.

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