What a year it’s been at Whole Foods!!!

Feb 10, 2026, 7:21 PM•drinkghia

Hi there,

Bridget from the Ghia team here. I popped into my local Whole Foods today to check on the sale we’re running and had a quick moment in the wine aisle where I realized how much has changed over the past year. It went by so fast!!

So before I get too reflective, let’s celebrate properly. If you’re near a Whole Foods, take advantage of our sale! We’re usually tucked in by the wines and you can find a Whole Foods near you here!

If you work in CPG, you probably know that getting into Whole Foods feels like the big milestone. What we didn’t fully grasp at the time was that getting in was only the beginning. The real work was showing up week after week, proving we belonged on those shelves, and inviting people into a category they might be trying for the very first time. That’s why we’ve been so focused on demos lately. There is nothing better than pouring a sip, having a conversation, and watching it click in real time.

Looking back, it felt important to pause and actually name the wins, because this took a lot of people, a lot of weekends, and a lot of belief.

We launched with three Le Spritz flavors and now all five (!!) are on shelf.
We expanded to 300+ stores and are officially in every Whole Foods region across the US!!
Last year alone, Ghia made it into the hands of 50,000 new Whole Foods customers.
All January, we spent our Saturdays pouring in stores for our Party Pours series to make Dry January feel more fun and accessible. We talked through how people actually drink Ghia at home, what they reach for first, and what they wish felt easier. All insights that will inform our next steps!

We’re incredibly proud of how far we’ve come, and even more excited about what’s ahead at Whole Foods and beyond. Thank you for being part of this story, whether you discovered us on a shelf, at a demo table, or right here.

Here’s to small wins, and many more pours to come.

With gratitude,

Bridget

Chief of Staff, Ghia

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