You Should Know Her

May 15, 2026, 3:01 PM•cuyana

We know a lot of cool women who have built incredible lives. Here we introduce you to them and catch up as they pack their System. Meet Katie Sturino. Founder of Megababe, body acceptance advocate, and author of Sunny Side Up. Katie has built a career out of solving the problems women actually have but brands keep ignoring. Sharing so much of her life online to build community. Katie has a unique perspective on being vulnerable and how success at this stage in her career is more about connections than numbers.

Q. We hear you're working on your biggest Megababe campaign yet! What can you share with us? A. Our upcoming "Stop Saying 'I'm Fine'" campaign is rooted in a simple but powerful truth: society has conditioned women to compromise their own comfort to keep others comfortable. From family to partners to bosses to even strangers! We conducted a survey and found that 85% of women would rather be uncomfortable than inconvenience others. And 96% of women say they're fine when they're not. Megababe is on a mission to make getting comfortable feel normal, obvious, and easy.

Q. You share a lot of your life on social media. How has being so vulnerable online surprised you? A. When I started sharing my life online, I would've never guessed one day I would be openly talking about things like my panic attacks, perimenopause, and mu first colonoscopy. What's surprised me most is how much I've learned in return. Every time I share something personal, women show up with their own experiences, advice, and perspectives and it's made me feel less alone while also teaching so much in return!

Q. What does success feel like now versus when you were starting? A. At the beginning, success looked like reaching a certain number of followers, selling out of a product, and successfully pitching to a retailer. Now, success is all about making connections with women and helping them feel more at home in their bodies. I'm able to do that by creating products that make them feel more confident, entertaining them through a fictional character they can connect with, and showing up as myself online.

01. SYSTEM TOTE With a full customizable interior.

02 LAPTOP SLEEVE Carry it by itself of snap it into the System Tote.

01 SYSTEM ZIPPER POUCH Keep your necessities organized and secure.

Cuyana

291 Geary Street, San Francisco, CA 94102

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