californiababySep 14, 2024, 10:02 PM

The Newsette Interview With Our Founder, Jessica Iclisoy

What Inspired You To Start California Baby? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

What inspired you to start California Baby?

My inspiration came from outrage that known carcinogens were being used in baby products. My curiosity led me to research ingredients in the library and to create my “fantasy product” in my kitchen at home – and in 1995 California Baby was born. For thirty years our brand promise has been to be the leader in safety, efficacy, and quality for all families and for our environment.

Can you share the key principles behind California Baby’s approach to creating safe and effective skincare products?

Using the best, safest ingredients possible is the first key principle. Our ingredients are sourced from American and European suppliers that have been meticulously researched and vetted for purity and safety. Many times we make our own ingredients because they do not exist in the marketplace. So we innovate, develop, test, and make every one of our products ourselves in our FDA-registered and certified organic facility in Los Angeles.

What are the essential steps in a daily skincare routine for a baby, and which California Baby products would you recommend for each step?

For newborns, I suggest you keep the routine very simple and never use products with added fragrance. Also, keep bathing to a minimum.

I recommend keeping the diaper area clean with a simple rinse of water, or for heavier-duty cleaning, use our Super Sensitive Shampoo & Bodywash, or for simple #1 and #2 clean-ups, our Diaper Area Wash is great.

I like to use our certified organic Super Sensitive (no added fragrance) Body Oil as a protective layer all over the body. Our Super Sensitive Diaper Ointment adds a protective layer between pee and poo, which can be irritating to the skin and cause diaper rash.

If you have any questions, please reply to this email.

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