Our 2024 Impact Report is here

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Because their future is decided today

Our sustainability journey is a lot like raising a family — it takes care, accountability, and thoughtful decisions that add up over time.

Today, we're proud to launch Bugaboo's third annual Impact Report. Discover how we are acting on our commitments and powering progress, so that our children can grow into a future we can all be proud of.

Impact Report 2024

Allow us this humblebrag

Here are some of our 2024 achievements:

A good investment:
In 2024, we invested 10% of our net profits to sustainability initiatives.

Materials for the future:
Our strollers are crafted from three main materials — fabrics, aluminum, and plastic — and we’ve made sustainable improvements in each of them.

Pushing down our carbon:
We’ve reduced our average product footprint by 24% and met two of our three carbon reduction targets — two years early!

But the journey continues, and we're committed to push further to make every milestone count.

Designed to last

We design for longevity with durable, resilient, and high-quality materials. For us, a sustainable product is one that lasts — which is why we go the extra mile to ensure Bugaboo's modular products can be repaired, refurbished or recycled when their job is done.

Learn more

People First — always

We put the health, safety, and wellbeing of our employees at the heart of how we do business. Across our supply chain and in our own award-winning factory, we conduct regular audits to ensure ethical working conditions, equity for everyone, and fair wages well above local standards.

Read our promise

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