2025 so far + a little tease 👀

Mar 11, 2025, 7:01 PM•blume

Hey Blume fam!

Wow, January and February flew by! I always think of these months as a mix of fresh starts, big ideas, and a little winter hibernation.

This year, I turned 33 (!), and with a wedding on the horizon, I’ve been thinking about the pressure to have the best skin before a big moment. But honestly? It’s not about being "perfect," it’s about feeling good in your skin every day.

For me, that means hydration and SPF — keeping my skin protected, nourished, and healthy instead of chasing unrealistic perfection. Real glow comes from consistency, not quick fixes, and for me, that looks like daily Sunburst SPF 50 and Meltdown Gel Cream to keep my skin happy.

We also kicked off 2025 with some amazing moments — celebrating the Lunar New Year and hosting the ultimate Galentine’s event. Seeing this community come together IRL is always a reminder of why we do what we do.

And speaking of exciting things… a launch you’re going to LOVE is coming. Think hydration, effortless, and your new everyday essential. Can’t wait to share more soon. 👀 Sign up for an exclusive launch day discount, here →

As we wrap up these first months of 2025, I just want to say thank you for being here, trusting us with your skin, and being part of this journey. There’s so much to come this year, and I can’t wait to share it with you.

Sending you all love & glowy skin,
Taran,
Blume CEO + Co-Founder

Find us IRL at Ulta USA and Sephora Canada

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