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From the desk of our co-founder, Taran 💙

Jan 14, 2025, 8:03 PM•blume

BLUME

Happy New Year!

I hope you’re having a glowing start to 2025! As a Capricorn, January always feels like a fresh chapter — a chance to pause, reflect, and set intentions for the year ahead. Here are a couple of things I do to prepare for what’s next and ground myself in what matters most:

🫶 Choose a word or theme for the year:

My word for 2024 was Creativity. After navigating a few tricky years— including a supply chain crisis, a pandemic, and everything in between — 2023 became a reset year, focused on discipline, financial stability, and sticking to the plan. In 2024, I embraced creativity, allowing myself to have fun with product development and experiment with new ideas in marketing.

For 2025, my focus is Abundance of Time. I’m letting go of a scarcity mindset and leaning into the belief that there’s enough space for everything that truly matters most to me.

💡 Ask yourself:

How does your word reflect where you want to go?

What daily actions support this intention?

Write your word somewhere visible — on a journal, your phone wallpaper, or sticky notes.

✨ Answer reflection prompts:

Take a moment to think about,

What am I letting go of in 2024?

What gave me energy in 2024?

What am I inviting into my life in 2025?

Who do I want to show up as this year?

💙 What I’m focusing on for 2025:

Our team at Blume is also embracing building in public, sharing the ups and downs of running a small business. We love bringing you along because you are the heartbeat of what we do! Follow along for the journey @blume

If you’re setting goals or creating a vision board (mine’s below!), message me on Instagram @taran_smiles or reply to this email — I’d love to hear what you’re focusing on.

My 2025 vision board <3

And for your skincare goals, Blume has you covered every step of the way. Whether it’s clearer skin, a glowing routine, or just feeling good in your skin, we’re here for you.

Let’s make 2025 our best year yet, together.
P.S. My 2025 vision board is currently my phone wallpaper — it’s easy to make your own on Canva!

Warmly,
Taran | Co-Founder of Blume 💙

Find us IRL at Ulta USA and Sephora Canada

Questions? We're always here to help! Reply to this email

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