[Part 1] From concept to creation – Model 001 Cascade

Feb 11, 2025, 12:04 AM•atoms

ATOMS x AADIL ABEDI: A Collaboration Meant to Be pt.1

The Beginnings Some things are just meant to be. Before we ever spoke, Aadil Abedi’s work kept showing up in our world – his striking calligraphy, the way he blended tradition with modernity, his ability to turn words into movement. Our community kept bringing up his name, and we had been following his work for quite some time now. Image of an art piece titled Trust (Tawakkul)

Then one day, our founder Sidra, came across a video – Aadil’s collaboration with Jay Shetty on The Rumi Series: Healing. Watching him work, the idea instantly clicked in her mind. This wasn’t just an artist whose work we admired but someone who shared the same belief as Atoms that art isn’t meant to be distant – it should move with you, live with you, be part of your everyday life. And It wasn’t a passing thought, it stayed with us, just waiting for the right moment. A video of Aadil and Jay Shetty on the Rumi Series

Fast forward to the day when Aadil’s manager reached out, it was an instant connection. The conversation wasn’t about if we should collaborate – it was about when. From that first call, we knew this project was going to be something special. The connection was instant. The vision was shared. And just like that, Model 001 – Cascade was set in motion. And like all great things, it didn’t come easy. Designing this masterpiece wasn’t just about putting art on a shoe. It was about honoring Aadil’s process, his brush strokes, the movement in his work, and making sure it wasn’t just seen – but felt. Initial concept sketch for M001: Cascade

Next, we’ll take you inside the making of every brushstroke, thread, and the small victories that made Model 001 – Cascade real. Stay tuned for part two – this story is just getting started. Shop M001 Cascade

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