Inside Model 000: Zen Teal

Fri 3:00 AM•atoms

from idea to design inside our new blue. It took us months to come up with the final product for Model 000: Zen Teal. Read on to hear from Sidra, founder of Atoms, as she talks about the inspiration and technical journey that got us there. Shop Zen Teal

What was the hardest part of getting Zen Teal exactly right? The gradient was by far the hardest part to get right. The colors of Zen Teal live in a really delicate space between calm and vibrant. Even the smallest shift could have made it too muted or too bright. Since it was designed as an everyday shoe, the color needed to be versatile. It took fifteen trials to land on the version you see today. We had to make sure the gradient translated consistently across every size and style, while also getting the sole to match the lighter tones in both color and vibrancy. Along the way, we experimented with a new dyeing process that was more time consuming and required an additional production facility, but it was the only way to achieve the depth and balance we were after. Getting the perfect color

How has Model 000 evolved since the first iteration? Model 000 has evolved from a strong concept into an important foundation. The first version was about capturing an idea; what it’s become is a framework for each of our new designs. We know our work is never truly done, and that evolving is essential. That's why with each new product we continue to tweak and refine our designs to further our mission of creating the world's most comfortable shoe. Perfection

Describe the color in one sentence. Zen Teal brings comfort and calm together.

Available now, in limited quantities. Shipping begins May 7th.

Designed in NYC 1 -year warranty Ethically made in South Korea & Vietnam

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Atoms 25 Broadway Unit 1011 New York, New York

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