Atoms x Aadil Abedi – From Canvas to Footwear

Feb 4, 2025, 6:03 PM•atoms

Atoms x Aadil Abedi by AAG (Atoms Art Gallery)

From Canvas to Footwear. Beginning of an era For our latest AAG collaboration, we are teaming up with Aadil Abedi, an artist who views the world as his canvas. His work isn’t just about art; it’s about storytelling. Through his expressive, deconstructed calligraphy, he weaves a fluid narrative in every piece – something that resonates deeply with us at Atoms. Since launching AAG, we’ve closely followed Aadil's journey and have heard more and more from our community about his work and the value it carries. What sets him apart is his ability to share the journey behind his creations. The process, the passion, and the values guiding his work shine through in every piece. And it's not only us who are inspired by his work – Aadil’s art has caught the attention of some seriously cool people – Aishwarya Rai Bachchan, Jada Pinkett Smith, and Riz Ahmed have all had pieces made by him. Aadil’s influence extends far beyond the art world; he has also worked with Jay Shetty to bring Rumi’s poetry to life in some beautiful videos. And you might’ve even spotted his work on NCIS: New Orleans, or seen his exciting collaborations with brands like Apple and Disney – each work tells its own story.

Melding our worlds During our conversations, Aadil shared his love for how each curve of calligraphy tells a unique story and how product design allows him to make his art part of everyone’s everyday experience. In a similar way, at Atoms, we believe that every step is a new chapter. Our approach to product design is about more than the finished product – it’s about the thought, craftsmanship, and the story behind it. We’re all about creating experiences that bring people together, whether through the product itself or the connection it creates. This shared belief made the collaboration with Aadil feel like a natural fit.

Art in Motion: We believe that art belongs everywhere. It's not something to only be hung on a wall but something you can wear, move in or make a part of your daily life. And this collaboration is a testament to that belief. The Model 001 Cascade isn’t just a shoe – it’s a wearable piece of art, designed for movement and built for everyday wear.

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