Inside the conversation – Atoms x Aadil Abedi

Feb 13, 2025, 12:02 AM•atoms

ATOMS x AADIL ABEDI Inside the Conversation

We got a chance to sit over chai with our founder Sidra and Aadil Abedi during our meet and greet in NYC, and we couldn't wait to share the conversation with you. What the full interview here

At Atoms, we believe every shoe should tell a story, and Model 001– Cascade is no exception.

Why this collaboration? For Sidra, it was Aadil's ability to tell stories through his art that made him the perfect collaboration partner. “To me, it's Aadil himself. The way he combines storytelling and art resonates deeply with me. We used to learn calligraphy on takhti using a qalam back in the times. It’s nostalgic, it’s personal, and it’s meaningful.” - Sidra

Aadil’s approach to calligraphy, which is deeply rooted in his South Asian heritage, created an exciting challenge: how to translate this traditional art form into something wearable. A shoe is not something one typically associates with a script,” said Aadil. “So, it became a very special kind of canvas, one that allowed me to merge my heritage with something modern, all while respecting the script.'' - Aadil

The process? While the design was born from creativity and cultural storytelling, we couldn’t forget Atoms' commitment to comfort and functionality. “It was a back-and-forth. We wanted to make sure the script and the art were respected, but also that the shoe was flexible, breathable, and comfortable for the people who wear it.” - Sidra. After many iterations and thoughtful discussions, we arrived at the Model 001 Cascade – a shoe that’s just as much about the story it tells as it is about how it feels when you wear it.

Model 001 Cascade: A Fusion of art, culture, and functionality

What does this collaboration mean? For Aadil, this collaboration is about more than just a product – it’s about creating something that represents culture and history. “I want people to feel seen when they wear these shoes. This isn’t just a shoe – it’s a part of your story, a piece of heritage you carry with you.” - Aadil. At Atoms, we’re all about creating thoughtful products that connect with our community. The Model 001 Cascade is a reflection of that vision – where art, culture, functionality and comfort come together.

What’s next? This collaboration is just the beginning. Both Sidra and Aadil are passionate about experimenting and pushing boundaries. Who knows? There might be more to come.

Ready to Step into the Story? Model 001 Cascade will only be available for order until February 20th. These wont last long, secure your pair from this limited release before the window closes. Shop M001 Cascade by AAG: Atoms Art Gallery

Have questions? Want to say hi?

Our customer support team is standing by and ready to help! Reach out to support@atoms.com or text us at +1 (917) 540-8458 and we'll be happy to help. You can also check out our FAQ page here.

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