How We Made Tatami Brown

Mar 16, 2026, 11:03 PM•atoms

Tatami Brown: The Story Concept to Creation. Hey friends, This brown took months to get right. Not because brown is complicated, but because simplicity is. Shop Tatami Brown

Tatami Brown was inspired by traditional Japanese tatami mats. So we started with color. Six shades later, we found the one that felt just right. But a shoe isn’t made in one place.

The upper, laces, outsole, and insoles are all made separately. Five factories in total. 200+ hands. Each material reflects color differently. So we spent months shipping samples back and forth, until everything looked like it belonged together.

Even the sole is different. We used natural rubber. Because natural rubber is quieter. Tatami Brown was designed to move across floors softly.

We could have taken shortcuts. But then it wouldn’t feel this intentional. And it wouldn’t be Atoms. Because minimalism isn’t about less, it’s about care.

Model 000 Tatami Brown $145 100% recyclable upper material Atoms’ proprietary foam midsole Ultra-light, non-slip rubber outsole Weight: 15oz (425g)

Available now, in limited quantities. Shipping begins March 18.

Sidra Founder & CEO, Atoms Designed in NYC 1 -year warranty Ethically made in South Korea & Vietnam

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