Andie turns 8 today 🎂

Apr 12, 2025, 3:01 PM•andieswim

Hi there,

Eight years ago today, I launched Andie from my apartment.

I didn’t know if it would work. I just knew swimwear needed a reset—something well-made, fairly priced, and designed to actually fit. I had a few hundred swimsuits, hangtags my mom helped attach, and a dog supervising our first-ever packaging run.

My mom hanging the first Andie suits in 2017

In the beginning we packed orders in my living room. We built our fit process by listening closely to our earliest customers. And now even as we’ve grown, we’ve never let go of that hands-on, heart-in approach.

From those humble beginnings, we’ve grown into a brand worn by over a million women around the world. We’ve collaborated with women we admire—like Demi Moore and Mindy Kaling. We’ve opened a flagship store, expanded into new categories, and most importantly: kept showing up for our customers.

Our first celebrity campaign with Demi Moore and her daughters in 2021.

I never imagined I’d be building a company through a global pandemic. Through a recession. Through multiple wars. And now, a still-unfolding tariff situation that’s made running a small business even harder.

But here we are.

Somewhere along the way, I also became a mom—twice!

Behind the scenes on an Amalfi campaign shoot with my daughter.

Running Andie has been one of the most intense and meaningful experiences of my life. I've learned more than I ever thought possible. And I’m still learning every day.

We have so much more in store. Some very big things are coming (stay tuned 👀). Just know: we’re dreaming even bigger.

Thank you for being part of this story. For supporting us, wearing us, sharing us. We truly wouldn’t be here without you.

Here’s to the next chapter. And to building something that lasts.

With love,
Melanie
Founder & CEO

🎉 Celebrate with us! Tag your favorite Andie moments on Instagram—we’d love to see them.

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