Spring Alpine Sportswear Essentials & New Pre-Order

Mar 27, 2026, 7:30 PM•alpsandmeters

In the winter of 1964, high in the Tyrolean Alps, a young American skier quietly altered the trajectory of his nation’s place in alpine sport. At just eighteen years old, Billy Kidd arrived in Innsbruck with a reputation already forming—tempered by his performance two years prior in Chamonix—but still unproven on the Olympic stage. What followed was a moment that would echo through generations.

With precision, resolve, and unmistakable style, Kidd carved his way to a silver medal in the slalom—becoming the first American man to stand on an Olympic podium in alpine skiing. It was not merely a finish, but a beginning. A signal that American skiing had come of age. In the days that followed, he competed across all disciplines—giant slalom, downhill, and slalom—finishing each with characteristic determination.

The ’64 Silver Knit draws from this spirit of quiet excellence and enduring grit. Crafted from the finest Italian merino wool and made in the United States, it reflects a downhiller’s balance of refinement and function—honoring both the European heritage of the sport and the pioneering American athletes who shaped its future.

PRE-ORDER THE '64 SILVER KNIT

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